May 1, 2009 · The secret formula for Coca-Cola reportedly resides in a vault in an Atlanta bank and, in 2006, a scheme to sell company secrets to Pepsi landed three employees in jail. Back to the Greatest Aug 8, 2023 · For most of its history, The Coca‑Cola Company’s secret formula was locked away in a vault. After Dr. John S. Pemberton invented Coca‑Cola in 1886, the formula was kept a close secret Jun 11, 2019 · On April 23, 1985, Coca-Cola announced it was changing the secret formula for the flagship drink. The “New Coke,” as it became known, would have a sweeter taste, more similar to the Pepsi that Feb 15, 2011 · "The formula for Coca-Cola is one of the most jealously guarded trade secrets in the world," the radio program's Web site wrote. "Locked in a vault in Atlanta. Supposedly unreplicable. Sep 11, 2022 · Quite contrary to these, in 2006, a former employee of Coca-Cola attempted to sell some confidential documents that possibly included the secret formula and a vial of unreleased drink to Pepsi for 1.5 Million dollars. Instead of breaking a deal, Pepsi contacted the FBI and helped the police in a plot to arrest the man red-handed. May 16, 2013 · 1. Coca-Cola’s secret recipe has been leaked - yet again. Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe. Atlanta resident Cliff Kluge enjoyed a wave of publicity when he put a letter apparently detailing the secret formula for sale on eBay .

coca cola secret formula vault